As I write this post, I am sitting at a cafe, watching the world go by and thinking how fast time flies.
Term2 officially ended for most of us on 25th March.
For some of us, the last course of Term2 was Company Valuation. Here, the focus was on assessing the value of companies in the context of M&A, divestitures, initialpublic offerings evaluation of investment strategies. We learnt about alternative techniques to value companies and to apply these techniques to different real-world business situations.
For others, Consumer Behavior was our last course in Term2. The 5 days of the course were a whirlwind of understanding how consumers buy, what motivates them, how they form attitudes towards brands, how brands can work around consumer behavior to position their products in the ideal space where they catch the consumer’s eyes and the like. The highlight was a challenging computer-based simulation, where we had to manage our own firm and brands in order to obtain the highest market share by giving the customers close to what they would like. Easier said than done, considering consumers change their minds so often and markets change even more often. After 5 hectic days of trying to get the formula right, we concluded that there is no formula. The trick is to keep your ear to the ground and read the consumer right and then be responsive in terms of all the 4Ps of Marketing. So, change the Product-design if you need to, give more value for the Price the consumer is paying, Place your product in the channels the consumer prefers to shop from and Promote the Product in a way that it connects to the customer.
Anyways, I came upon this other post I had written not so long ago – https://blog.mannheim-mba.com/2010/12/24/the-fastest-month-and-the-fastest-year-ever/. And I pretty much feel exactly the same, except that the sun is shining, the birds are chirping and its 15 degrees now.
We are now more than 6 months into our MBA and most of us are amazed at the speed with which the year is speeding by. Term3 starts in the 1st week of April and after a 2-weeks kick-off and initiation, we jump headlong into the final 7 subjects of the year before starting with our Company Project in Term4. We would also be implementing our social project in Term3 and look forward to bringing some cheer, joy and goodwill to the community of Mannheim.
As for our class, the exchange students return and all 58 of us will be back under one roof in April. We look forward to reconnecting and creating a host of new memories.
For those of you who have been admitted into MBS, Congratulations and a very warm welcome. For others who are in various stages of your application, I wish you all the very best.
I’ll be back with updates in Term3!
Till then, have a good one!