Its been an eventful, packed past 2 weeks. My previous post was on the eve of our International Marketing course. The course was 5 packed days of an individual case-study, a group case-study and a computer-based simulation game on entering a new market. The thing with case-studies is, in my opinion that one needs to definitely read between the lines before one can develop one’s line of thinking and come up with meaningful recommendations. Grasping the intricacies of a case is like discovering new layers to a good book after each subsequent read. The cases were focused on deeper concepts like re-branding, market-entry into a new continent, pricing a new medical invention- the worst nightmare for a marketer and the like. Via healthy class discussions, the course sharpened my interest in brands and what makes them tick. Here’s hoping to apply these concepts soon in the real world.
I had a guilt-free hike on the Saturday after the course, having had a good previous week especially since our team did a neat job during the market-entry simulation and more importantly, we had tonnes of fun! We visited the area called ‘Bad Dürkheim’, which is the spa-capital this side of the world. We hiked to a local monastery and enjoyed amazing views of the surrounding forest area over a glass of local wine. Post the hike, we had lunch at the world’s largest wine-barrel, that now houses a restaurant. Our lunch was authentic German food accompanied by a music from a local musician and performances from our very own in-house guitar player. The highlights of the afternoon were good food, good music, good views and awesome company, can’t complain 🙂
The previous week was the course on Strategic Leadership, which focused on our personal leadership styles and how we could develop ourselves to become future strategic leaders. Strategic Leadership, in a broad sense, ‘is a person’s ability to anticipate, envision, maintain flexibility, think strategically, and work with others to initiate changes that will create a viable future for the organization’. Examples of strategic leaders are Herb Kelleher from Southwest Airlines and Anne Mulcahy, the former CEO of Xerox Corporation. A key insight from the course was the emphasis on Authentic Leadership, that focused on being yourself, knowing your strengths and weaknesses and adapting your leadership style accordingly. This emphasis on being authentic ensures that you come across as a whole lot more believable which creates trust and you stand a better chance of building a long-term relationship with your employees.
And finally, this past weekend, 21st May 2011 was The Mannheim-Marathon. 18 of us from MBS participated in various runs; the full marathon (42 km), the half-marathon (21 km), the duo-marathon and the team-marathon (4 participants). I participated in the team-marathon and our team completed 42 km in 3 hours and 43 minutes, pretty awesome, if I may say so myself. The best part, was that the Marathon began at 6.30 p.m. and we completed our run at 10.30 p.m. So it was quite the party on the roads! Post the run, we went to our favorite watering hole, lol and celebrated.
This week, we are studying the various Challenges of Strategic HRM via a mix of lectures, case-studies, debates and guest speakers. More posts on the other side of the lecture!